Sale-led social creative for the Dr. Sebi's on-sale collection — the Sea Moss Starter Pack ($99.99, save $28) and the Alkaline Herbal Tea Collection ($59.99). Eight concepts, each delivered in 1:1, 9:16, and 4:5. Real product, copy composed in-image, claim-clean.
























| Objective | Sales / conversions to the on-sale collection (or affiliate quiz/PDP per the tracking link). |
| Destination | https://drsebis.com/collections/on-sale — swap in the affiliate tracking link before launch. |
| Ratios shipped | 1:1 (feed), 4:5 (feed / IG primary), 9:16 (Stories / Reels) — all three per concept. |
| Suggested UTM | utm_source=facebook&utm_medium=paid_social&utm_campaign=drsebis_onsale&utm_content={concept_id} |
| Test structure | Round 1: run A1 / A3 / B3 as the prospecting workhorses (offer + usage + on-ramp); A4 / A5 for tea-intent + retargeting; B1 / B2 for brand + sale retargeting. One concept per ad, judge by cost-per-purchase. |
| Platform note | Meta health/supplement review: keep ad copy claim-clean (mirror the captions here); the FDA disclaimer + structure/function detail live on the lander, not the ad. No before/after, no health stats on frame. |
| Owner | Creative: C. Bellocq (studio). Media buying / pixel / budget / tracking link: Justin. Spend approval: MK. |